Business Tips For Female Entrepreneurs

Women are still actually quite new to the world of business. We are not far from the time where it was accustom for the women to stay at home with the kids while the husband went off to work. We have now evolved into the breadwinners just like the men. But that does not mean we do not have our fair share of challenges when it comes to being apart of the business world. Women have to work twice as hard as the men do, we also have to put in the extra footwork when it comes to owning our own business. So what are some tips that will help us climb that uphill battle when in the world of business?

 

Get Social 

 

Social media has quickly climbed the ladder as one of the bused and most important strategies for business marketing. Twitter, Facebook, and LinkedIn, even Pinterest are great ways to promote your business, generate sales leads, create third party endorsements, and even conduct sales. If you are unfamiliar with using social media for marketing there are tons of online courses that you can take to help you learn the best ways to use it. 

 

Networking

 

Networking is one of the most important tools when owning a business. Making sure that you have a reliable support system will help you to navigate through the tricky world that is business. Having a mentor who also understands what struggles you are dealing with is also important. When you join groups in your industry it allows you to create a reliable web of contacts who can help to support you and give you great advice about how to navigate possible problems that may come along down the road. If you don’t have a lot of time to do this in person there are lots of apps that can help you in this area. 

 

Home Life 

 

A lot of business professionals will tell you to not bring your home life into your work life, however, this can be a useful tool that you can use to your advantage. Many women have their own responsibilities at home to take care of, things like kids, and daycare can be stressful especially while you are in the beginning stages of trying to open a business. A lot of women use this to their advantage by taking a sense of inspiration to things that they deal with at home. Women are the CEO of the household. When you translate something that already comes naturally to a lot of women this allows you to create a seamless transition to balance everything all at once. 

 

Knowing Your Worth

While the world of business may for now be run by men, women business owners should know that they are worth it. Did you know that the approval rates for women to get a business loan approval are between 15 to 20% lower than it is for a man to get approval for a business loan? Most would think that would tear women business owners down, but for many this makes women strive harder to be successful.

Are Companies Really Incorporating Diversity?

It’s become more and more common hearing the words cultural diversity being thrown around in the workplace. But why does it matter? The benefits can far outweigh any negative connotations that it might have. So let’s start by discussing what cultural diversity IS? It is when a population of differences is represented well within a company; this should include those of different races, ethnicities, ages, gender, ability, language, nationality, socioeconomic status. To be diverse, the group diversely represented by different groups. 

Why Does It Matter?

These diverse backgrounds can have various perspectives when it to the workplace, and their contribution allows situations to be viewed from more angles providing innovative results. For diversity to strengthen the company, it should be valued in the businesses philosophy and must integrate into every aspect of the companies practices. But for diversity to best work, all coworkers must be willing to be open-minded and non-judgmental. 

Commitment to Diversity

Without a firm commitment from all employees, this can cause a group to weaken and create poor communication between employees. When situations like this arise, it can result in hostile conditions where often, people can jump to conclusions and misinterpret others’ behaviors.

Economically Beneficial 

When everyone works together in a diverse company culture, this has also been found to increase financial gains and can even lead to more awareness for your company. Each year 50 companies are selected by DiversityInc that have the most diversity. Diversity helps to drive profitability by helping to drive marketing, operations, and innovation. It is said that being on a successful team drives team success. The critical foundation of managing diversity has teams that are all set on achieving a common goal, often seen more with growth-orientated companies. These companies understand that to thrive is to fully embrace diversity as a sort of “fuel” to help drive their companies forward. 

Legal Costs

Diversity helps to cut down on legal costs due to it being illegal for employers to discriminate on any cultural, racial, or gender differences due to the Equal Employment Opportunity, that handles all complaints about workplace discrimination. 

 

The Top Ten Latin American Companies & Why They Matter

 

The Top Ten Latin American Companies & Why They Matter

With booming tech scenes in major population centers like Mexico City and Sao Paulo, Brazil, it has been so secret in recent years that Latin America currently has one of the hottest start-up markets in the world. Here are just a few of the best companies operating out of the region, and why investors will be hearing a lot more about Latin companies in the decade to come.

 

  1. Apli

Based out of Mexico City, Apli is currently revolutionizing the Latin food industry by connecting workers with in-demand restaurant jobs. Apli has almost singlehandedly revitalized what many investors once saw as a stalled industry, and the company’s future looks very bright indeed.

 

  1. Rappi

Based out of Colombia and currently developing operations in a host of different countries, Rappi is changing the way that online deliveries are made in Latin America.

 

  1. Movile

As one of Brazil’s leading start-ups, Movile is providing a variety of services to Latin American nations; the company currently handles everything from food delivery to online radio.

 

  1. Grow Mobility

Another Brazil-based start-up with enormous potential, Grow Mobility’s founders took advantage of the poor transportation service operations in their home town of Sao Paulo to launch one of the most successful micro-transport companies in the world.

 

  1. Selina

Much like its direct competitor Airbnb, Selina is currently taking the user-based vacation rental market by storm in South America. Based out of Panama, the company is now worth nearly $1 billion and is growing rapidly.

 

  1. Ecoandino

Founded in Peru, Ecoandino aims to revolutionize the Latin American superfood movement with its healthy offerings; the company is also notable for its commitment to sustainability.

 

  1. PagSeguro

Another of Brazil’s most promising new companies, PagSeguro makes online payments simple and straightforward for its 12 million customers. In Sao Paulo’s thriving and competitive start-up market, PagSeguro is currently one of the best companies for investors to keep an eye on.

 

  1. Magazine Luiza

Like Ikea, Magazine Luiza is hoping to win over upwardly-mobile market demographics with great deals on stylish home furnishings. Another Sao Paulo-based company that is a favorite with investors, Magazine Luiza appears to be taking the Latin American market by storm, and its holdings of close to 800 stores is a testament to the company’s remarkable popularity with the public.

 

  1. Cliengo

As one of Argentina’s most promising start-ups, Cliengo is a client-services company unlike any other currently operating in South America. By connecting small businesses with clients via AI chat applications, the company has wowed investors with its commitment to using futuristic tech to serve a growing customer base.

 

  1. Nubank

By offering a pragmatic and cost-effective alternative to Brazil’s high interest credit card industry and limited financial system, Nubank has disrupted the personal banking world in Latin America in a very big way. Indeed, the company is now regarded as one of the most promising start-ups in the region.

The Rise of Cryptocurrencies: Top Three Alternatives to Bitcoin

Since the creation of Bitcoin, the concept of a digital currency (cryptocurrency) has taken root around the world. It is slowly being accepted not just by merchants, but by many countries in that they are creating regulations for it. Bitcoin is still the most popular cryptocurrency, but there are alternatives (or altcoins) that are gaining attention. In the crypto space, there are over 1,600 cryptocurrencies in use. There are many entrepreneurs that want to be part of this currency “revolution” by creating their own coins as well as minting them. It is important to note that cryptocurrencies are decentralized, meaning they are not controlled by a government (e.g. U.S. Dollar). Also, their value is volatile for a number of reasons, such as a small market, price is set by supply and demand, and the blockchain technology is new. Yet, it is an exciting time to invest in and use cryptocurrencies, and there is more variety in terms of coins. Let’s take a look at the top three alternatives to Bitcoin. 

 

  1. Ripple – It has a dual function of being a cryptocurrency (XRP) and a platform. The platform is an open-source protocol, which makes international transactions are faster and cheaper. In fact, the transaction fee is $0.00001. The reason for the incredibly low fee is to prevent DDos attacks. For convenience, people can make payments in any currency (e.g. Bitcoin). Ripple has RippleNet, a network of “institutional payment-providers” that enable payments to be made in real time. Also, Ripple uses a consensus ledger (RPCA), which does not utilize the blockchain technology. Verification is done through the nodes, meaning that if all of the nodes are in agreement then the transaction goes through. 
  2. Monero – It’s known as the “private” cryptocurrency. Transactions are untraceable through ring signatures and stealth addresses, which hide transaction details, such as amounts and payment destinations. They cannot be linked to a “real-world user” or to a previous transaction due to the Monero blockchain. Since it is private by default, units cannot be blacklisted by vendors or exchanges. However, Monero is the currency of choice for those on the dark web due to its untraceability. 
  3. Litecoin – Litecoin uses an open-source global payment network (decentralized) for faster transactions and can handle a higher transaction volume than Bitcoin on its blockchain. It uses mathematics to secure the network and gives users more control over their account. Litecoin offers the security of wallet encryption that allows users to view their account balance and transactions, but must provide a password to spend their coins. There is a sanity check before sending payments for added protection. Plus, miners receive a reward of 25 Litecoins per block. Its cap is 84 million, which is four times greater than Bitcoin’s cap. 

 

There many more altcoins, each with their own strengths. I am sure there will be more created on the horizon as cryptocurrency becomes more regulated and more merchants accept them. It will be interesting to see what is purchased with cryptocurrency as it becomes mainstreamed like fiat currencies.

Effective Resources to Help Strengthen your Family’s Finances

Growing up in my community, we didn’t talk about finances. The husband went to work and brought home the paycheck. The wife took care of the household and was given an allowance for household necessities. Talking about money and saving for the future weren’t spoken about and bringing them up resulted in an argument. Times have changed and speaking about finances is encouraged in families, even with young children. High schools teach Economics (or Student Finances) to help students understand the basics of running a business as well as accounting (e.g. budgeting). There are numerous books on finances, especially those to help families be smart with their money. The books below offer great tips and plans to get families started (or continue) on a bright financial path. 

 

  1. Rich Kid Smart Kid: Giving Your Child a Financial Head Start — This book is from the author who wrote Rich Dad Poor Dad, Robert Kiyosaki. He continues to educate people about finances (e.g. financial literacy) and now focuses on teaching parents how to give their children a financial head start. It provides the practical guidance needed to teach children to be financially responsible. The foundation of the book is education – learning about personal and financial success in today’s world. Kiyosaki points out that we are now in the Information Age, which is drastically different from the Industrial Age. Children have different obstacles than their parents and must learn to navigate them, and it starts with smart money management. 
  2. Family Budget Book: Gaining Control of Your Personal Finances — This is geared for families to help them gain control of their finances. This book offers “real world” advice and worksheets to help you apply what you have learned and to make it a habit. You’ll learn to address unexpected costs and to plan for future goals (e.g. a vacation). Also, you’ll uncover where your money goes when creating a budget — one that’s easy to manage and stick to! 
  3. The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About MoneyI choose this book not only for its title but also for the great advice it gives parents on talking to their children about money. The author shares his experiences with finances and those of families of various backgrounds to illustrate the importance of money management. Parents should talk to their kids about money, even answering the difficult questions about its nuances. This book will help parents to raise grounded kids who are financially smart.