Alexandra Arrivillaga is a Successful Businesswoman and Entrepreneur

What is the definition of an entrepreneur? Someone who starts a business? A person who starts a company founded on an idea that is not well received? Or is it a person who starts a company using unconventional thinking that results in company growth and sustainability? If you answered yes to all of these questions, you are correct. You are also talking about Alexandra Arrivillaga. 

Alexandra Arrivillaga is a true entrepreneur who embraces her Latino heritage to create successful companies, such as her latest endeavor, LatinTouch, in Chestnut Hill (MA). Alexandra always has her finger on the pulse of local business communities. For example, she noticed that Latinos were not being positively represented in all businesses. To solve the issue, she created LatinTouch, a business consulting firm. Alexandra is no stranger to starting companies from the ground up. In 2015, Alexandra Arrivillaga opened Owl Management Consulting, which focused on strategy and diversity consulting. In 2016, she opened a second consultant company named Proplex 5, LLC. Within that same year, Alexandra created a software company – Social Biz, LLC. 

What makes Alexandra stand out, even more, is her love for her Afro-Columbian background, but as she grew up in Boston (MA) she believes she is also a true “Bostonian”. Born in Barranquilla, Colombia, and raised in Boston (MA), Alexandra is a first-generation immigrant along with her grandparents as well as an American citizen. Alexandra worked hard in school, achieving both personal and educational goals to become the successful businesswoman she is today. She never let the discrimination she has endured to stop her from fulfilling her dreams. 


When Alexandra Arrivillaga was still in middle school or just starting out in high school in Boston, one of her relatives suggested that she pursue her education and travel opportunities as much as possible before life becomes too hectic to do either. Alexandra took this to heart and it shaped much of her adult life. In 2005, Alexandra graduated from Lesley University, (at that time it was all-women) a small school nestled in Cambridge (MA). At Lesley, Alexandra was president of her class during all four years and received her Bachelor’s of Science in Management and consistently made the Dean’s List all four years.

In the years that followed, Alexandra entered the workforce full-time but arranged her schedule so that she could continue coursework towards a Master’s in Management at Cambridge University. She did just that, and completed the work for a two-year full-time program in just a year and a half while maintaining a full-time job. Alexandra felt that this degree gave her some insight into management and felt that she could apply these lessons directly to her job. A few years later, Alexandra returned to academia and completed coursework at Central University. 

When she isn’t managing a business, Alexandra Arrivillaga firmly believes in giving back to the community. She is an activist for women and human rights in her community. While attending Lesley University, she was a regular community volunteer. Later, through her work with Lock It Up, Alexandra has made herself a well-known name in her local community.  She’s actively involved as a volunteer in the greater Boston area, helping community stores manage their businesses. One of her main focuses is helping Metrowest and the Greater Boston Area Portuguese and Latino community; Alexandra speaks both Spanish and Portuguese, so she works to communicate and translate business aspects to them. In that same vein, she volunteers at the Cambridge Public Library as an English instructor, helping recent immigrants adjust to life in the US. From 2006 until 2009, she also worked as a GED instructor.  She’s currently volunteering her time with the Salvation Army.


In addition to Alexandra Arrivillaga’s lifetime devotion to bettering herself through education, she has made a real point of seeing as much of the world as possible. Alexandra began traveling in college and since then, she hasn’t been able to stop. She jumps at the chance to explore different cultures and ways of living through experiences abroad. Not only does Alexandra crave the excitement of experiencing something new, but she feels that these travels have taught her so much and made her much more cognizant of her role in a global community. To date, Alexandra has visited over 60 countries and looks forward to traveling and adding more to her list. However, one of the most meaningful trips that she’s taken was to Colombia. Alexandra comes from the traditional De Castro family of Barranquilla, Colombia, where her great grandfather, Diego A. De Castro, was the city’s first governor.