Women are still actually quite new to the world of business. We are not far from the time where it was accustom for the women to stay at home with the kids while the husband went off to work. We have now evolved into the breadwinners just like the men. But that does not mean we do not have our fair share of challenges when it comes to being apart of the business world. Women have to work twice as hard as the men do, we also have to put in the extra footwork when it comes to owning our own business. So what are some tips that will help us climb that uphill battle when in the world of business?
Social media has quickly climbed the ladder as one of the bused and most important strategies for business marketing. Twitter, Facebook, and LinkedIn, even Pinterest are great ways to promote your business, generate sales leads, create third party endorsements, and even conduct sales. If you are unfamiliar with using social media for marketing there are tons of online courses that you can take to help you learn the best ways to use it.
Networking is one of the most important tools when owning a business. Making sure that you have a reliable support system will help you to navigate through the tricky world that is business. Having a mentor who also understands what struggles you are dealing with is also important. When you join groups in your industry it allows you to create a reliable web of contacts who can help to support you and give you great advice about how to navigate possible problems that may come along down the road. If you don’t have a lot of time to do this in person there are lots of apps that can help you in this area.
A lot of business professionals will tell you to not bring your home life into your work life, however, this can be a useful tool that you can use to your advantage. Many women have their own responsibilities at home to take care of, things like kids, and daycare can be stressful especially while you are in the beginning stages of trying to open a business. A lot of women use this to their advantage by taking a sense of inspiration to things that they deal with at home. Women are the CEO of the household. When you translate something that already comes naturally to a lot of women this allows you to create a seamless transition to balance everything all at once.
Knowing Your Worth
While the world of business may for now be run by men, women business owners should know that they are worth it. Did you know that the approval rates for women to get a business loan approval are between 15 to 20% lower than it is for a man to get approval for a business loan? Most would think that would tear women business owners down, but for many this makes women strive harder to be successful.