Women are a growing force in the world of small business. They have become leaders in this industry as they carve out ways to tap into an industry that was once dominated by men. A large part of this has to do with the fact that women are tapping into so many different occupational fields.
The IT Crowd
A large number of women are gaining respect in the IT field with skills in programming, web designer, cybersecurity and system analyst jobs. This is a part of the small business world that women are embracing. There are also women that are opening small businesses that are training in things like software development and application usage for various programs. Women in IT are also working as headhunters for bigger companies.
There are also women that are starting up their small businesses by promoting themselves through social media. Cosmetics have always been big business for women, but there is a greater level of control that women are taking in the business world now. They are posting videos about cosmetics, and they are giving makeup tutorials to build an audience. This ability to advertise this way has allows women to start small businesses from the comfort of home.
Women are also realizing their potential through education. They are going back to college as single mothers and learning more. They are moving away from roles as secretaries and administrative assistants inside of big corporations that are not paying them what they desire to make. These women are going back to school and getting degrees so that they can learn how to run their own businesses.
Higher education is a part of the growing number of women in the workforce that are getting into small businesses, but there are small businesses that thrive even when women do not have degrees. It doesn’t take a college degree to become a great cook. This is what a lot of women are discovering with the food truck business. Women love this because it doesn’t require as much money to invest in a food truck as it does to rent a commercial space for a restaurant and buy equipment. They have the freedom to be mobile and pay less in taxes.